Brands. Media. Tech. Teams. Together.

September 10-12, 2019 | MGM Grand, Las Vegas

2019 Program

Workshop intensives, executive level keynotes delivered by brand-side presenters and traditional breakouts… this year’s program has it all!

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Tuesday | September 10

8:00 AM – 7:30 PM
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REGISTRATION

Room: PREMIER PRE-FUNCTION
12:00 PM – 3:45 PM
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WOMEN OF ESPORTS BASH

Room: PREMIER 304-305
In partnership with the organization Women of Esports, this must-attend event will bring together the female business leaders, esports players and influencers who are driving the business today. Through a mix of keynotes, conversations, networking and cocktails, we’ll celebrate the community, discuss opportunities for women, dig into industry hiring processes and get candid about how to get things on parity. We will also host open discussions on issues women regularly face in the industry, such as sexual harassment, negotiation tactics and online trolling. Panels will include discussions with executives as well as players and talent.
Speakers:
  • Jess Brohard, Esports & Gaming Host, Character Select Agency
  • Eunice Chen, Advisor, Cloud9 Esports, Inc.
  • Toto Haba, SVP, Global Digital, Benefit Cosmetics
  • Amanda Kane, Talent & Influencer Marketing Manager, Gen.G esports
  • Katie Bedford, Host for Call of Duty Esports, Activision Blizzard
  • Justin Balanon, Associate Director of Influencer Marketing, Bumble
  • Ann Hand, Chairman and CEO, Super League Gaming
  • Michele Morrow, Final Boss, Under Pressure Productions
  • Nicole LaPointe Jameson, Chief Executive Officer, Evil Geniuses
  • Tatiana Tacca, Director of Esports, Momentum Worldwide
  • Moderated By:
  • Saira Mueller, Founder Women of Esports, Director of Content, Gen.G esports
  • 1:45 PM – 3:45 PM
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    COLLEGIATE ESPORTS WORKSHOP

    Room: PREMIER 301-302

    With the NCAA out of the collegiate esports picture, this annual gathering is poised to become the most important ever, as the leading faces discuss the future of collegiate esports, discussing and debating its growth and governance as the industry moves forward. In addition, we will hear from university officials in the trenches in a high-level discussion about the value of esports and gaming on campus, from communities to curriculums. Attendees will walk away with insider knowledge into the structures, new research into the sport, opportunities within the university system and guidance into the future of collegiate esports.


    1:45 - 2:10pm

    Keynote Address: Learnings from Implementing a Conference-Wide Esports Program

    Chris Schneider, Sr. Associate Commissioner, Sport Administration and Championships; Big East Conference


    2:10 - 2:40pm

    Panel: National Perspectives- Implementing Esports Programs

    Michael Sherman, Head of College; Riot Scholastic Association of America

    Mark “Garvey” Candella, Director, Strategic Partnerships, Twitch

    Neil Duffy, Chief Commercial Officer, Collegiate Starleague / World Gaming


    2:40 - 3:10pm

    The Future of Governance in Collegiate Esports

    Kurt Melcher, Executive Director, Esports; Intersport


    3:10 - 3:40pm

    Panel: Local Perspectives- Implementing Esports Programs

    Michael Brooks, Executive Director; National Association of Collegiate Esports (NACE)

    Adam Rosen, Former Senior Manager, Business Operations; Blizzard Entertainment

    Joshua Kell, Chief Executive Officer; Esports Integration


    Speakers:
  • Bonnie Bernstein, Founder, Walk Swiftly Productions, Executive Producer/Good Game: UC Irvine
  • Mark Deppe, Director, UCI Esports and Commissioner at North American Scholastic Esports Federation
  • Adam Rosen, Former Senior Manager, Business Operations, Blizzard Entertainment
  • Michael Brooks, Executive Director, National Association of Collegiate Esports (NACE)
  • Neil Duffy, Chief Commercial Officer, WorldGaming and Collegiate Starleague
  • Joshua Kell, CEO, Esports Integration (A Horizon AVL Company)
  • Kurt Melcher, Executive Director, Esports, Intersport
  • Michael Sherman, Head of College, Riot Scholastic Association of America, Riot Games
  • Chris Schneider, Senior Associate Commissioner, Sport Administration and Championships, BIG EAST Conference
  • Moderated By:
  • John Pierce, Partner, Managing Director, Player 2
  • 1:45 PM – 3:45 PM
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    ESPORTS FOR BRAND AND SPORTS MARKETERS 2.0: HOW TO ACTIVATE THE WORLD’S FASTEST-GROWING EVENT PLATFORM

    Room: PREMIER 318
    It’s the fastest growing global sports phenomenon in history that marketers know the least about. And it’s estimated to be a $2 billion industry by 2020. Get ready for the next big thing in sports activations. In this all-new workshop updated for 2019, we’ll get you up to speed on the unique nuances of the esports universe: what it is, who participates, which brands are involved and what you need to know to engage this massive (and growing) audience of esports fanatics—both online and in the real world. Go behind the scenes of the biggest tournaments. See the content strategies driving the hugely popular esports TV networks. Listen in to case studies on the brands that are activating, and learn how they’re engaging in an entirely new way to get the attention of an audience that’s literally inventing a new way to play and watch sports. Esports is growing faster than NASCAR and might just be the next NFL. Get the strategies and insights you need to play in this exciting space.
    Speakers:
  • Nathan Lindberg, Sr. Director, Global Sponsorship Sales, Twitch
  • Paul Brewer, Senior Vice President, Brand Partnerships, ESL North America
  • Jason Colvin, Senior Director of Gaming & Esports, RedPeg Marketing
  • Scott Dzierzanowski, Associate Creative Director, Mosaic
  • 1:45 PM – 3:45 PM
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    BUILDING A BETTER MAP: EMERGING MARKETS, VENUES AND COMMUNITIES FOR ESPORTS

    Room: PREMIER 320
    Spotlighting the new esports ecosystem and its connections with local communities, this session will explore the pioneering efforts being conducted worldwide to establish long-term roots within cities through infrastructure. We’ll scope out opportunities in emerging markets, learn about the economic impact of esports within communities, hear from the architects behind the newest esports venues and discover how esports can lift brick-and-mortar outlets with its audiences
    Speakers:
  • Jud Hannigan, CEO, Allied Esports
  • Zsuzsa James, Trade Commissioner for Games & Esports, Consulate General of Finland LA
  • Jonathon Oudthone, President, Esports Stadium Arlington
  • Christie St. Martin, Director of Gaming, IMC: An Experience Studio
  • John Fazio, CEO, N3rd Street Gamers
  • Lisa Hanson, Founder and Managing Partner, Niko Partners
  • Ari Segal, CEO, Immortals Gaming Club
  • Matt Edelman, Chief Commercial Officer, Super League Gaming
  • Arnold Hur, COO, Gen.G esports
  • Greg O’Dell, CEO, Events DC
  • Moderated By:
  • Stan Press, Industry Consultant/Advisor
  • 4:15 PM – 4:45 PM
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    YOUTUBE GAMING KEYNOTE

    Room: PREMIER 312-317
    Speaker:
  • Ryan Wyatt, Global Head of Gaming and AR/VR, Content and Partnerships, YouTube Gaming
  • 4:45 PM – 5:30 PM
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    ESPORTS PLAYBOOK FOR PUBLISHERS: USING ESPORTS TO INCREASE IN-GAME ENGAGEMENT AND PURCHASING

    Room: PREMIER 312-317
    Of the top 15 highest monetizing PC & console titles through in-game purchases, 7 of those games are also top esports games in terms of prizing. Publishers see this correlation between high performing games and esports investment, but can the marketing cause and effect really be demonstrated? YES. For the first time ever we reveal actual data on exactly how viewing an esports title affects consumer behavior within that game title including play rate, game skills, and purchasing
    Speakers:
  • Dr. Michael Lewis, Host of Fanalytics Podcast, Professor of Marketing and Faculty Director of the Marketing Analytics Center at Emory University
  • Todd Harris, Co-Founder of Hi-Rez Studios, Skillshot Media
  • 5:30 PM – 7:00 PM
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    OPENING RECEPTION

    Room: EXPO HALL PREMIER 309-311
    It’s the first night of EBS—a time for mingling, networking, and cocktails. The Opening Reception is your chance to reconnect with colleagues and meet new industry peers. This is a “can’t miss” opportunity to trade business cards, meet with new product and services suppliers and simply relax with the industry’s latest and greatest. Come early and stay late. (Admission to reception included with EBS registration.)
    7:30 PM – 10:30 PM
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    SOLD OUT: HYPERX ESPORTS ARENA BACKSTAGE TOUR WITH HARMAN AND ESPORTS INTEGRATION

    Room: HYPERX ESPORTS ARENA LAS VEGAS
    SOLD OUT! Back by popular demand—join fellow attendees on one of four 45 minute tours for an in depth, behind the scenes look at how one of the most popular esports venues operates. If you want to know, see, and experience what it takes to build a competitive arena from AV, streaming and broadcast standpoints—this one’s for you. Esports Business Development Lead of Harman Professional Solutions, Nicholas Cohen, and CEO of Esports Integration, Joshua Kell, will serve as your personal tour guides. Open to all EBS attendees as no additional cost, but you must add this on to your registration. Attendee badges are required for admittance. Space is limited and will sell out, so we encourage you to sign up now.
    7:30 PM – 10:30 PM
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    SUPER LEAGUE GAMING TOURNAMENT AT TOPGOLF IN PARTNERSHIP WITH MGM RESORTS INTERNATIONAL

    Room: TOPGOLF LAS VEGAS
    Join us as we take over the top level of Top Golf, just steps away from all the EBS action, for a LIVE tournament of Super League Gaming’s Las Vegas Wildcards players. Want your own shot to go home a winner? Take swings off the golf bays with other attendees for a chance to win fabulous MGM Resorts International prizes including hotel stays, show tickets and dinners at premier restaurants. Act fast! Space is limited and will sell-out fast. Cost: $100. Includes access to reserved golf bays, two drinks and appetizers. Winners also go home with prizes and bragging rights. Sign up during your registration. No walk-ups will be accepted.
    7:30 PM – 10:30 PM
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    XBOX GAME STUDIOS’ GEARS OF WAR, GEARS 5, LAUNCH SHOWCASE MATCH TO SUPPORT GAMERS OUTREACH

    Room: HYPERX ESPORTS ARENA LAS VEGAS

    Shift your EBS experience into overdrive! Xbox Game Studios will launch their highly anticipated Gears of War, Gears 5, in an epic showcase match to support Gamers Outreach. Be there live at the HyperX Esports Arena Las Vegas as Ghost takes on Reciprocity in the launch showcase. Open to all EBS attendees at no additional cost, but you must add this on to your registration here. Attendee badges are required for admittance.

    Wednesday | September 11

    7:30 AM – 7:00 PM
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    REGISTRATION

    Room: PREMIER PRE-FUNCTION
    8:00 AM – 8:45 AM
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    BREAKFAST

    Room: PREMIER 312-317
    Get up and come on down for a cup of coffee, some morning fuel and many conversations with fellow attendees.
    8:45 AM – 9:30 AM
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    P&G GILLETTE FIRESIDE CHAT

    Room: PREMIER 312-317
    Speaker:
  • Greg Via, Global Director – Head of Sports, Esports and Entertainment, The Gillette Company / P&G
  • 9:30 AM – 10:15 AM
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    TOP OF THE MORNING: EXECUTIVES TAKE ON THE HEADLINES

    Room: PREMIER 312-317
    Which trends in esports should you be paying attention to? How are recent headlines going to impact the competitive gaming ecosystem? Join four of the biggest names driving esports today as they tackle the rapidly changing evolution of esports, offering candid opinions on the opportunities, challenges and decisions that will redirect the future of the industry.
    Speakers:
  • Justin Dellario, Head of Twitch Esports, Twitch
  • Yvette Martinez-Rea, Chief Executive Officer, ESL North America
  • Pete Vlastelica, CEO of Esports Leagues, Activision Blizzard
  • Brent Koning, FIFA Competitive Gaming Commissioner, Electronic Arts
  • Naz Aletaha, Head of Esports Partnerships, Riot Games
  • Moderated By:
  • Michele Morrow, Final Boss, Under Pressure Productions
  • 10:15 AM – 11:30 AM
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    COFFEE BREAK

    Room: EXPO HALL PREMIER 309-311
    Grab a cup of joe with fellow attendees and meet with leading industry suppliers in the expo hall.
    11:30 AM – 12:15 PM
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    INNOVATION, EXPANSION, ESPORTS & VENTURE CAPITAL - STORIES FROM THE TRENCHES

    Room: PREMIER 318
    Whether you’re an esports organization that doesn’t buy into the “franchise slot” model or hunting for the next seed that will evolve esports itself, how are entrepreneurs and executives approaching investment to build value and, yes, generate real revenue? Hear from our executives in the trenches who will talk about their approaches to investment, from start-ups to franchises to technology and beyond.
    Speakers:
  • Akif Malik, Partner, Podium VC
  • Kevin Knocke, Chief Creative Officer, ReKTGlobal
  • Moderated By:
  • Bob Holtzman, Founder and Principal, Co-op Mode Communications
  • Speakers:
  • Garrett Chau, Co-Heads F2K, Shareholder Tyson Entertainment Group
  • Josh Chapman, Managing Partner, Konvoy Ventures
  • 11:30 AM – 12:15 PM
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    AI AND ESPORTS TICKETING: A GLIMPSE INTO THE FUTURE

    Room: PREMIER 304-305
    Artificial intelligence models are advancing the future of ticketing and esports at a rapid pace. Listen in as industry experts get you up to speed on the impact AI is having—and will have—on esports. Get ideas on how esports teams and leagues can maximize revenue and attendance by leveraging AI to price and distribute inventory. Sharpen your tech and ticketing skills for your next tournament or esports event. Walk away with a better sense of what the esports event of the future will look like for event producers and attendees alike.
    Speakers:
  • Robert Smith, Founder/CEO, Event Dynamic
  • Andrew Robinson, Director of Technology, Event Dynamic
  • 11:30 AM – 12:15 PM
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    STATE OF THE UNION: CALL OF DUTY

    Room: PREMIER 319
    As Activision’s CWL prepares to launch with franchise’s for the first time, league commissioner Johanna Faries will map out the strategy for the new-look organization, diving into changes to the league, the latest news and what fans can expect to see in the new season.
    Speaker:
  • Johanna Faries, Commissioner of Call of Duty Esports, Activision Blizzard
  • Moderated By:
  • Katie Bedford, Host for Call of Duty Esports, Activision Blizzard
  • 11:30 AM – 12:15 PM
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    HOW TO NAVIGATE YOUR BRAND’S FIRST YEAR IN ESPORTS

    Room: PREMIER 320
    Listen in and bring your burning questions as one of the world’s most well-known brands breaks down its first year in esports. Get first-hand insights on where non-endemic “newbie” brands should start and how to better understand and navigate the complexities of the esports ecosystem. Learn how to talk about, and champion, esports within your organization. Hear how esports is different than traditional sports and how to think about your marketing strategy with that in mind. Walk away armed with candid insights and tips on what Hershey learned in its first year in esports—and how you can better navigate your first year, too.
    Speaker:
  • Charlie Chappell, Head of Integrated Marketing, Hershey’s
  • 11:30 AM – 12:15 PM
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    THE ESPORTS LANDSCAPE IN 2019 - ROLES OF MANAGER, AGENTS AND TEAM OWNERS

    Room: PREMIER 301-302
    2019 has been the year of talent wars, inviting a deeper look into the wants, needs and legal entitlements of gaming celebrities like never before. We’ll lay out and debate some of the headlines we’ve seen so far this year, break down their implications and look ahead to the rights of content creators, and the role and expectations of their managers, agents and team owners.
    Moderated By:
  • Arda Ocal, Broadcaster, ESPN
  • Speakers:
  • David Huntzinger, Agent, WME
  • Mike Lee, Agent, United Talent Agency
  • Justin Miclat, Founder and CEO, The Kinetic Group
  • Darren Yan, Head of Talent, FaZe Clan
  • 12:20 PM – 1:30 PM
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    ONE-ON-ONE WITH 12-TIME MMA WORLD CHAMPION DEMETRIOUS “MIGHTY MOUSE” JOHNSON

    Room: PREMIER 312-317
    Speaker:
  • Demetrious Johnson, Athlete, ONE Championship
  • 1:30 PM – 2:15 PM
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    STATE OF THE UNION: ESL PRO LEAGUE

    Room: PREMIER 319
    Speaker:
  • Kevin Rosenblatt, VP Product & Content, ESL
  • 1:30 PM – 2:15 PM
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    MAKING THE MOVE FROM TRADITIONAL SPORTS INTO ESPORTS WITH GILLETTE

    Room: PREMIER 320
    Many brands with a long history in traditional sports are discovering that esports is a sports platform all its own. Listen in as Gillette takes you inside its esports portfolio for a tour of its strategies and activations. Hear how the brand translated its expertise in traditional sports marketing into one of the first and most successful non-endemic marketing programs to activate in esports. Get an exclusive peek at some of the campaigns, partnerships and tactics Gillette has deployed to reach audiences and assert itself, and what it takes to carve out meaningful mindshare among esports fans. Walk away with a better sense of the nuances of esports marketing—and what does, and doesn’t, apply from the traditional sports world.
    Speakers:
  • Greg Via, Global Director – Head of Sports, Esports and Entertainment, The Gillette Company / P&G
  • Patrick Wixted, SVP, Ketchum Sports & Entertainment
  • 1:30 PM – 2:15 PM
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    CHEAT CODES: ESPORTS BRANDING FOR LEAGUES AND TEAMS

    Room: PREMIER 301-302
    This panel will focus on branding in esports and compare the perspectives of developers/leagues to those of teams with an eye to sharpening their branding skills, fostering a dynamic conversation about the panelists’ branding strategy and considerations and transitioning from a gaming brand to a lifestyle brand.
    Speakers:
  • Dan Fiden, President, Cloud9 Esports, Inc.
  • Matt Archambault, Head of Partnerships & Business Development - NA Esports, Riot Games
  • Jackson Dahl, Director of Business Development, Founding Team, 100 Thieves
  • Moderated By:
  • James Chang, Counsel, Pillsbury Winthrop Shaw Pittman LLP
  • 1:30 PM – 2:15 PM
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    REACHING ESPORTS FANS THROUGH EXPERIENTIAL MARKETING

    Room: PREMIER 304-305
    Brands win when they're more accessible to their audiences. Live events and physical activations break through the digital noise by connecting with fans face-to-face, leaving a lasting impact. In this session, we'll take a look at the top trends in experiential marketing that help brands create relevant, authentic experiences for esports fans and consumers alike. Learn about the live engagement strategies and activation techniques that will resonate most with today’s esports fans.
    Speaker:
  • Marc Herron, Senior Vice President of Strategy, Sparks
  • 2:30 PM – 3:15 PM
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    STATE OF THE UNION: LEAGUE OF LEGENDS

    Room: PREMIER 319
    Speaker:
  • Naz Aletaha, Head of Esports Partnerships, Riot Games
  • 2:30 PM – 3:15 PM
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    ESPORTS TALENT - THE FUTURE OF CASTING

    Room: PREMIER 318
    They are the bridge between play and audiences, the faces of competitive gaming, but as their sphere of influence continues to grow, what lies ahead for esports talent?