Brands. Media. Tech. Teams. Together.

September 10-12, 2019 | MGM Grand, Las Vegas

2019 Program

Workshop intensives, executive level keynotes delivered by brand-side presenters and traditional breakouts… this year’s program has it all!

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Tuesday | September 10

8:00 AM – 7:30 PM
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REGISTRATION

Room: PREMIER PRE-FUNCTION
12:00 PM – 3:45 PM
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WOMEN OF ESPORTS BASH

Room: PREMIER 304-305
In partnership with the organization Women of Esports, this must-attend event will bring together the female business leaders, esports players and influencers who are driving the business today. Through a mix of keynotes, conversations, networking and cocktails, we’ll celebrate the community, discuss opportunities for women, dig into industry hiring processes and get candid about how to get things on parity. We will also host open discussions on issues women regularly face in the industry, such as sexual harassment, negotiation tactics and online trolling. Panels will include discussions with executives as well as players and talent.
Speakers:
  • Jess Brohard, Esports & Gaming Host, Character Select Agency
  • Eunice Chen, Advisor, Cloud9 Esports, Inc.
  • Toto Haba, SVP, Global Digital, Benefit Cosmetics
  • Amanda Kane, Talent & Influencer Marketing Manager, Gen.G esports
  • Katie Bedford, Host for Call of Duty Esports, Activision Blizzard
  • Justin Balanon, Associate Director of Influencer Marketing, Bumble
  • Ann Hand, Chairman and CEO, Super League Gaming
  • Michele Morrow, Final Boss, Under Pressure Productions
  • Nicole LaPointe Jameson, Chief Executive Officer, Evil Geniuses
  • Tatiana Tacca, Director of Esports, Momentum Worldwide
  • Moderated By:
  • Saira Mueller, Founder Women of Esports, Director of Content, Gen.G esports
  • 1:45 PM – 3:45 PM
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    COLLEGIATE ESPORTS WORKSHOP

    Room: PREMIER 301-302

    With the NCAA out of the collegiate esports picture, this annual gathering is poised to become the most important ever, as the leading faces discuss the future of collegiate esports, discussing and debating its growth and governance as the industry moves forward. In addition, we will hear from university officials in the trenches in a high-level discussion about the value of esports and gaming on campus, from communities to curriculums. Attendees will walk away with insider knowledge into the structures, new research into the sport, opportunities within the university system and guidance into the future of collegiate esports.


    1:45 - 2:10pm

    Keynote Address: Learnings from Implementing a Conference-Wide Esports Program

    Chris Schneider, Sr. Associate Commissioner, Sport Administration and Championships; Big East Conference


    2:10 - 2:40pm

    Panel: National Perspectives- Implementing Esports Programs

    Michael Sherman, Head of College; Riot Scholastic Association of America

    Mark “Garvey” Candella, Director, Strategic Partnerships, Twitch

    Neil Duffy, Chief Commercial Officer, Collegiate Starleague / World Gaming


    2:40 - 3:10pm

    The Future of Governance in Collegiate Esports

    Kurt Melcher, Executive Director, Esports; Intersport


    3:10 - 3:40pm

    Panel: Local Perspectives- Implementing Esports Programs

    Michael Brooks, Executive Director; National Association of Collegiate Esports (NACE)

    Adam Rosen, Former Senior Manager, Business Operations; Blizzard Entertainment

    Joshua Kell, Chief Executive Officer; Esports Integration


    Speakers:
  • Bonnie Bernstein, Founder, Walk Swiftly Productions, Executive Producer/Good Game: UC Irvine
  • Mark Deppe, Director, UCI Esports and Commissioner at North American Scholastic Esports Federation
  • Adam Rosen, Former Senior Manager, Business Operations, Blizzard Entertainment
  • Michael Brooks, Executive Director, National Association of Collegiate Esports (NACE)
  • Neil Duffy, Chief Commercial Officer, WorldGaming and Collegiate Starleague
  • Joshua Kell, CEO, Esports Integration (A Horizon AVL Company)
  • Kurt Melcher, Executive Director, Esports, Intersport
  • Michael Sherman, Head of College, Riot Scholastic Association of America, Riot Games
  • Chris Schneider, Senior Associate Commissioner, Sport Administration and Championships, BIG EAST Conference
  • Moderated By:
  • John Pierce, Partner, Managing Director, Player 2
  • 1:45 PM – 3:45 PM
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    ESPORTS FOR BRAND AND SPORTS MARKETERS 2.0: HOW TO ACTIVATE THE WORLD’S FASTEST-GROWING EVENT PLATFORM

    Room: PREMIER 318
    It’s the fastest growing global sports phenomenon in history that marketers know the least about. And it’s estimated to be a $2 billion industry by 2020. Get ready for the next big thing in sports activations. In this all-new workshop updated for 2019, we’ll get you up to speed on the unique nuances of the esports universe: what it is, who participates, which brands are involved and what you need to know to engage this massive (and growing) audience of esports fanatics—both online and in the real world. Go behind the scenes of the biggest tournaments. See the content strategies driving the hugely popular esports TV networks. Listen in to case studies on the brands that are activating, and learn how they’re engaging in an entirely new way to get the attention of an audience that’s literally inventing a new way to play and watch sports. Esports is growing faster than NASCAR and might just be the next NFL. Get the strategies and insights you need to play in this exciting space.
    Speakers:
  • Nathan Lindberg, Sr. Director, Global Sponsorship Sales, Twitch
  • Paul Brewer, Senior Vice President, Brand Partnerships, ESL North America
  • Jason Colvin, Senior Director of Gaming & Esports, RedPeg Marketing
  • Scott Dzierzanowski, Associate Creative Director, Mosaic
  • 1:45 PM – 3:45 PM
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    BUILDING A BETTER MAP: EMERGING MARKETS, VENUES AND COMMUNITIES FOR ESPORTS

    Room: PREMIER 320
    Spotlighting the new esports ecosystem and its connections with local communities, this session will explore the pioneering efforts being conducted worldwide to establish long-term roots within cities through infrastructure. We’ll scope out opportunities in emerging markets, learn about the economic impact of esports within communities, hear from the architects behind the newest esports venues and discover how esports can lift brick-and-mortar outlets with its audiences
    Speakers:
  • Jud Hannigan, CEO, Allied Esports
  • Zsuzsa James, Trade Commissioner for Games & Esports, Consulate General of Finland LA
  • Jonathon Oudthone, President, Esports Stadium Arlington
  • Christie St. Martin, Director of Gaming, IMC: An Experience Studio
  • John Fazio, CEO, N3rd Street Gamers
  • Lisa Hanson, Founder and Managing Partner, Niko Partners
  • Ari Segal, CEO, Immortals Gaming Club
  • Matt Edelman, Chief Commercial Officer, Super League Gaming
  • Arnold Hur, COO, Gen.G esports
  • Greg O’Dell, CEO, Events DC
  • Moderated By:
  • Stan Press, Industry Consultant/Advisor
  • 4:15 PM – 4:45 PM
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    YOUTUBE GAMING KEYNOTE

    Room: PREMIER 312-317
    Speaker:
  • Ryan Wyatt, Global Head of Gaming and AR/VR, Content and Partnerships, YouTube Gaming
  • 4:45 PM – 5:30 PM
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    ESPORTS PLAYBOOK FOR PUBLISHERS: USING ESPORTS TO INCREASE IN-GAME ENGAGEMENT AND PURCHASING

    Room: PREMIER 312-317
    Of the top 15 highest monetizing PC & console titles through in-game purchases, 7 of those games are also top esports games in terms of prizing. Publishers see this correlation between high performing games and esports investment, but can the marketing cause and effect really be demonstrated? YES. For the first time ever we reveal actual data on exactly how viewing an esports title affects consumer behavior within that game title including play rate, game skills, and purchasing
    Speakers:
  • Dr. Michael Lewis, Host of Fanalytics Podcast, Professor of Marketing and Faculty Director of the Marketing Analytics Center at Emory University
  • Todd Harris, Co-Founder of Hi-Rez Studios, Skillshot Media
  • 5:30 PM – 7:00 PM
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    OPENING RECEPTION

    Room: EXPO HALL PREMIER 309-311
    It’s the first night of EBS—a time for mingling, networking, and cocktails. The Opening Reception is your chance to reconnect with colleagues and meet new industry peers. This is a “can’t miss” opportunity to trade business cards, meet with new product and services suppliers and simply relax with the industry’s latest and greatest. Come early and stay late. (Admission to reception included with EBS registration.)
    7:30 PM – 10:30 PM
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    SOLD OUT: HYPERX ESPORTS ARENA BACKSTAGE TOUR WITH HARMAN AND ESPORTS INTEGRATION

    Room: HYPERX ESPORTS ARENA LAS VEGAS
    SOLD OUT! Back by popular demand—join fellow attendees on one of four 45 minute tours for an in depth, behind the scenes look at how one of the most popular esports venues operates. If you want to know, see, and experience what it takes to build a competitive arena from AV, streaming and broadcast standpoints—this one’s for you. Esports Business Development Lead of Harman Professional Solutions, Nicholas Cohen, and CEO of Esports Integration, Joshua Kell, will serve as your personal tour guides. Open to all EBS attendees as no additional cost, but you must add this on to your registration. Attendee badges are required for admittance. Space is limited and will sell out, so we encourage you to sign up now.
    7:30 PM – 10:30 PM
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    SUPER LEAGUE GAMING TOURNAMENT AT TOPGOLF IN PARTNERSHIP WITH MGM RESORTS INTERNATIONAL

    Room: TOPGOLF LAS VEGAS
    Join us as we take over the top level of Top Golf, just steps away from all the EBS action, for a LIVE tournament of Super League Gaming’s Las Vegas Wildcards players. Want your own shot to go home a winner? Take swings off the golf bays with other attendees for a chance to win fabulous MGM Resorts International prizes including hotel stays, show tickets and dinners at premier restaurants. Act fast! Space is limited and will sell-out fast. Cost: $100. Includes access to reserved golf bays, two drinks and appetizers. Winners also go home with prizes and bragging rights. Sign up during your registration. No walk-ups will be accepted.
    7:30 PM – 10:30 PM
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    XBOX GAME STUDIOS’ GEARS OF WAR, GEARS 5, LAUNCH SHOWCASE MATCH TO SUPPORT GAMERS OUTREACH

    Room: HYPERX ESPORTS ARENA LAS VEGAS

    Shift your EBS experience into overdrive! Xbox Game Studios will launch their highly anticipated Gears of War, Gears 5, in an epic showcase match to support Gamers Outreach. Be there live at the HyperX Esports Arena Las Vegas as Ghost takes on Reciprocity in the launch showcase. Open to all EBS attendees at no additional cost, but you must add this on to your registration here. Attendee badges are required for admittance.

    Wednesday | September 11

    7:30 AM – 7:00 PM
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    REGISTRATION

    Room: PREMIER PRE-FUNCTION
    8:00 AM – 8:45 AM
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    BREAKFAST

    Room: PREMIER 312-317
    Get up and come on down for a cup of coffee, some morning fuel and many conversations with fellow attendees.
    8:45 AM – 9:30 AM
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    P&G GILLETTE FIRESIDE CHAT

    Room: PREMIER 312-317
    Speaker:
  • Greg Via, Global Director – Head of Sports, Esports and Entertainment, The Gillette Company / P&G
  • 9:30 AM – 10:15 AM
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    TOP OF THE MORNING: EXECUTIVES TAKE ON THE HEADLINES

    Room: PREMIER 312-317
    Which trends in esports should you be paying attention to? How are recent headlines going to impact the competitive gaming ecosystem? Join four of the biggest names driving esports today as they tackle the rapidly changing evolution of esports, offering candid opinions on the opportunities, challenges and decisions that will redirect the future of the industry.
    Speakers:
  • Justin Dellario, Head of Twitch Esports, Twitch