Brands. Media. Tech. Teams. Together.

September 10-12, 2019 | MGM Grand, Las Vegas

2019 Program

Workshop intensives, executive level keynotes delivered by brand-side presenters and traditional breakouts… this year’s program has it all!

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Tuesday | September 10

12:00 PM – 3:45 PM
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WOMEN OF ESPORTS BASH

In partnership with the organization Women of Esports, this must-attend event will bring together the female business leaders, esports players and influencers who are driving the business today. Through a mix of keynotes, conversations, networking and cocktails, we’ll celebrate the community, discuss opportunities for women, dig into industry hiring processes and get candid about how to get things on parity. We will also host open discussions on issues women regularly face in the industry, such as sexual harassment, negotiation tactics and online trolling. Panels will include discussions with executives as well as players and talent.
Speakers:
  • Ann Hand, Chairman and CEO, Super League Gaming
  • Yvette Martinez-Rea, Chief Executive Officer, ESL North America
  • Michele Morrow, Final Boss, Under Pressure Productions
  • Saira Mueller, Founder Women of Esports, Director of Content, Gen.G
  • 1:45 PM – 3:45 PM
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    COLLEGIATE ESPORTS WORKSHOP

    With the NCAA out of the collegiate esports picture, this annual gathering is poised to become the most important ever, as the leading faces discuss the future of collegiate esports, discussing and debating its growth and governance as the industry moves forward. In addition, we will hear from university officials in the trenches in a high-level discussion about the value of esports and gaming on campus, from communities to curriculums. Attendees will walk away with insider knowledge into the structures, new research into the sport, opportunities within the university system and guidance into the future of collegiate esports.
    Speakers:
  • Michael Brooks, Executive Director, National Association of Collegiate Esports (NACE)
  • Neil Duffy, Vice President, Collegiate Starleague
  • Joshua Kell, CEO, Esports Integration (A Horizon AVL Company)
  • John Pierce, Partner, Managing Director, Player 2 Studios
  • Kurt Melcher, Executive Director, Esports, Intersport
  • 1:45 PM – 2:30 PM
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    ESPORTS FOR BRAND AND SPORTS MARKETERS 2.0: HOW TO ACTIVATE THE WORLD’S FASTEST-GROWING EVENT PLATFORM

    It’s the fastest growing global sports phenomenon in history that marketers know the least about. And it’s estimated to be a $2 billion industry by 2020. Get ready for the next big thing in sports activations. In this all-new workshop updated for 2019, we’ll get you up to speed on the unique nuances of the esports universe: what it is, who participates, which brands are involved and what you need to know to engage this massive (and growing) audience of esports fanatics—both online and in the real world. Go behind the scenes of the biggest tournaments. See the content strategies driving the hugely popular esports TV networks. Listen in to case studies on the brands that are activating, and learn how they’re engaging in an entirely new way to get the attention of an audience that’s literally inventing a new way to play and watch sports. Esports is growing faster than NASCAR and might just be the next NFL. Get the strategies and insights you need to play in this exciting space.
    Speakers:
  • Paul Brewer, Senior Vice President, Brand Partnerships, ESL North America
  • Christopher Blivin, Commercial Partnerships & Esport, Lagardere Sports
  • Jason Colvin, Senior Director of Gaming & Esports, RedPeg Marketing
  • Scott Dzierzanowski, Associate Creative Director, Mosaic
  • 1:45 PM – 3:45 PM
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    BUILDING A BETTER MAP: EMERGING MARKETS, VENUES AND COMMUNITIES FOR ESPORTS

    Spotlighting the new esports ecosystem and its connections with local communities, this session will explore the pioneering efforts being conducted worldwide to establish long-term roots within cities through infrastructure. We’ll scope out opportunities in emerging markets, learn about the economic impact of esports within communities, hear from the architects behind the newest esports venues and discover how esports can lift brick-and-mortar outlets with its audiences
    Speakers:
  • Ricardo Rosselló, Governor, Puerto Rico
  • Dave Bialek, Co-Founder / CEO, ReKTGlobal / Rogue
  • Matt Edelman, Chief Commercial Officer, Super League Gaming
  • Arnold Hur, COO, Gen.G
  • Greg O’Dell, CEO, Events DC
  • 4:15 PM – 4:45 PM
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    YOUTUBE GAMING KEYNOTE

    Speaker:
  • Ryan Wyatt, Global Head of Gaming and AR/VR, Content and Partnerships, YouTube Gaming
  • 4:45 PM – 5:30 PM
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    ESPORTS PLAYBOOK FOR PUBLISHERS: USING ESPORTS TO INCREASE IN-GAME ENGAGEMENT AND PURCHASING

    Of the top 15 highest monetizing PC & console titles through in-game purchases, 7 of those games are also top esports games in terms of prizing. Publishers see this correlation between high performing games and esports investment, but can the marketing cause and effect really be demonstrated? YES. For the first time ever we reveal actual data on exactly how viewing an esports title affects consumer behavior within that game title including play rate, game skills, and purchasing
    Speakers:
  • Dr. Michael Lewis, Host of Fanalytics Podcast, Professor of Marketing, Emory University
  • Todd Harris, Co-founder & President, Hi-Rez Studios/Skillshot Media
  • 5:30 PM – 7:30 PM
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    OPENING RECEPTION

    It’s the first night of EBS—a time for mingling, networking, and cocktails. The Opening Reception is your chance to reconnect with colleagues and meet new industry peers. This is a “can’t miss” opportunity to trade business cards, meet with new product and services suppliers and simply relax with the industry’s latest and greatest. Come early and stay late. (Admission to reception included with EBS registration.)

    Wednesday | September 11

    8:00 AM – 8:45 AM
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    BREAKFAST

    Get up and come on down for a cup of coffee, some morning fuel and many conversations with fellow attendees.
    8:45 AM – 9:30 AM
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    P&G GILLETTE FIRESIDE CHAT

    Speaker:
  • Greg Via, Global Head of Sports, eSports and Entertainment Marketing Partnerships, The Gillette Company / P&G
  • 9:30 AM – 10:15 AM
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    TOP OF THE MORNING: EXECUTIVES TAKE ON THE HEADLINES

    Which trends in esports should you be paying attention to? How are recent headlines going to impact the competitive gaming ecosystem? Join four of the biggest names driving esports today as they tackle the rapidly changing evolution of esports, offering candid opinions on the opportunities, challenges and decisions that will redirect the future of the industry.
    Speakers:
  • Yvette Martinez-Rea, Chief Executive Officer, ESL North America
  • Pete Vlastelica, CEO of Esports Leagues, Activision Blizzard
  • Brent Koning, Competitive Gaming Commissioner, EA FIFA
  • Moderated By:
  • Michele Morrow, Final Boss, Under Pressure Productions
  • 10:15 AM – 11:30 AM
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    COFFEE BREAK

    Grab a cup of joe with fellow attendees and meet with leading industry suppliers in the expo hall.
    11:30 AM – 12:15 PM
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    STATE OF THE UNION: CALL OF DUTY

    As Activision’s CWL prepares to launch with franchise’s for the first time, league commissioner Johanna Faries will map out the strategy for the new-look organization, diving into changes to the league, the latest news and what fans can expect to see in the new season.
    Speaker:
  • Johanna Faries, Head of Call of Duty Esports, Activision Blizzard
  • 11:30 AM – 12:15 PM
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    HOW TO NAVIGATE YOUR BRAND’S FIRST YEAR IN ESPORTS

    Listen in and bring your burning questions as one of the world’s most well-known brands breaks down its first year in esports. Get first-hand insights on where non-endemic “newbie” brands should start and how to better understand and navigate the complexities of the esports ecosystem. Learn how to talk about, and champion, esports within your organization. Hear how esports is different than traditional sports and how to think about your marketing strategy with that in mind. Walk away armed with candid insights and tips on what Hershey learned in its first year in esports—and how you can better navigate your first year, too.
    Speaker:
  • Charlie Chappell, Head of Integrated Marketing, Hershey
  • 12:20 PM – 1:30 PM
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    NETWORKING LUNCH

    Grab a bite and get fueled up for your afternoon sessions with fellow attendees.
    1:30 PM – 2:15 PM
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    STATE OF THE UNION: ESL PRO LEAGUE

    Speaker:
  • Kevin Rosenblatt, VP Product & Content, ESL
  • 1:30 PM – 2:15 PM
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    CHEAT CODES: ESPORTS BRANDING FOR LEAGUES AND TEAMS

    This panel will focus on branding in esports and compare the perspectives of developers/leagues to those of teams with an eye to sharpening their branding skills, fostering a dynamic conversation about the panelists’ branding strategy and considerations and transitioning from a gaming brand to a lifestyle brand.
    Speakers:
  • Dan Fiden, President, Cloud9 Esports, Inc.
  • Matt Archambault, Head of North American Partnerships for League of Legends, Riot Games
  • James Chang, Counsel, Pillsbury Winthrop Shaw Pittman LLP
  • Jackson Dahl, Head of Business Development, 100 Thieves
  • 1:30 PM – 2:15 PM
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    MAKING THE MOVE FROM TRADITIONAL SPORTS INTO ESPORTS WITH GILLETTE

    Many brands with a long history in traditional sports are discovering that esports is a sports platform all its own. Listen in as Gillette takes you inside its esports portfolio for a tour of its strategies and activations. Hear how the brand translated its expertise in traditional sports marketing into one of the first and most successful non-endemic marketing programs to activate in esports. Get an exclusive peek at some of the campaigns, partnerships and tactics Gillette has deployed to reach audiences and assert itself, and what it takes to carve out meaningful mindshare among esports fans. Walk away with a better sense of the nuances of esports marketing—and what does, and doesn’t, apply from the traditional sports world.
    Speakers:
  • Greg Via, Global Head of Sports, eSports and Entertainment Marketing Partnerships, The Gillette Company / P&G
  • Patrick Wixted, SVP, Ketchum Sports & Entertainment
  • 1:30 PM – 2:15 PM
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    REACHING ESPORTS FANS THROUGH EXPERIENTIAL MARKETING

    Brands win when they're more accessible to their audiences. Live events and physical activations break through the digital noise by connecting with fans face-to-face, leaving a lasting impact. In this session, we'll take a look at the top trends in experiential marketing that help brands create relevant, authentic experiences for esports fans and consumers alike. Learn about the live engagement strategies and activation techniques that will resonate most with today’s esports fans.
    Speaker:
  • Marc Herron, Senior Vice President of Strategy, Sparks
  • 1:30 PM – 2:15 PM
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    ENTERTAINMENT X GAMING: THE POWER OF CROSSOVER

    Endeavor’s Stuart Saw uses the Fortnite pro-am charity tournament as a case study to demonstrate the power of leveraging non-conventional resources, including athletes, musicians, actors, and digital talent, in addition to charitable causes, to bring competition to life and increase fan engagement.
    Speaker:
  • Stuart Saw, Senior Vice President, Esports, Endeavor
  • 2:30 PM – 3:15 PM
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    CAREER RESPAWN: BUFFING YOUR STAFF IN ESPORTS

    Prodigy Sports President Dan Rossetti welcomes a lineup of executives who will break down their company’s staffing needs, issues and openings and where they are finding talent. We’ll discuss the importance of diversity, transitioning from other industries and the skills that esports organizations are coveting.
    Speaker:
  • Dan Rossetti, President, Prodigy Sports
  • 2:30 PM – 3:15 PM
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    ESPORTS INSIGHTS FOR NON-ENDEMIC BRANDS

    Like any sports franchise, esports doesn’t have a one-size-fits-all demographic. This means opportunity for brands of all stripes looking for an “in” with this growing crowd. Listen in as some of the industry’s top non-endemic “early adopters” share their tips and best practices for translating non-endemic brand messages into brand experiences esports fans understand—and crave. Learn how brands are connecting the dots between their brand’s key attributes and what esports fans want. Get insights on striking deals and partnerships that will resonate with audiences. Walk away with a checklist of dos and don’ts you can apply to your first foray into esports.
    Speakers:
  • Eelco Van der Noll, Global Head Experiential Marketing, Anheuser-Busch InBev
  • Leslie Vesper, Senior Marketing Director, Doritos Brand, Frito-Lay North America
  • Matt Lederer, Executive Director, Partnership Marketing, Xfinity
  • Jessica Heasley, Content Director, Event Marketer magazine
  • Justin Conzemius, Marketing/Business Unit Director – Old El Paso & Totino’s Pizza Rolls, General Mills
  • Charlie Chappell, Head of Integrated Marketing, Hershey
  • 3:15 PM – 4:15 PM
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    COFFEE BREAK

    Refuel with a refreshment, grab a cup of coffee while meeting with the suppliers in the expo hall.
    4:15 PM – 5:00 PM
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    BEST BETS ON THE FUTURE OF ESPORTS

    As technology, new investors and pop culture entrench themselves into the esports industry, where are the opportunities ahead? This session will see executives from different sides of the industry forecast how the industry will evolve in the years ahead, looking at the ways audiences will engage, how games will be played, the potential of a bubble, and where the smart money is in the coming ecosystem.
    Speakers:
  • Wim Stocks, CEO, WorldGaming & Collegiate Starleague
  • Andrew Paradise, CEO, Skillz
  • Arda Ocal, Broadcaster, Various
  • Ann Hand, Chairman and CEO, Super League Gaming
  • 4:15 PM – 5:00 PM
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    STATE OF THE UNION: OVERWATCH LEAGUE

    Just ahead of its Grand Final in Philadelphia, we’ll explore season two of Activision Blizzard’s Overwatch League, breaking down viewership, trends, the new teams and sponsors and give a peek into season three as teams prepare to play home and away games for the first time.
    Speaker:
  • Pete Vlastelica, CEO of Esports Leagues, Activision Blizzard
  • 4:15 PM – 5:00 PM
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    TECHNOLOGY FORECAST: HOW INNOVATION WILL DRIVE THE ESPORTS MOVEMENT FORWARD

    Technology and Esports have one of the most symbiotic—and exciting—relationships in the sports realm. Listen in as one of the industry’s most prolific tech brands offers its insights on where esports technology is going and how it is shaping the way gamers play, how fans engage and how the business community will evolve in the months and years to come. Get the latest buzz on the technologies just hitting, or coming to, the market, plus insider information on which tech tools and features will matter most. Up your tech IQ and walk away armed with what to watch for—and look forward to—in esports tech.
    Speakers:
  • Emily Ketchen, Head of Americas Marketing, HP Inc.
  • Kobi Elbaz, VP & GM, Americas Personal Systems, HP Inc.
  • Moderated By:
  • Jessica Heasley, Content Director, Event Marketer magazine
  • 4:15 PM – 5:00 PM
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    FESTIVALS AND TOURNAMENTS: BUILDING YOUR KINGDOM

    From international championship series to regional conventions, this session will lay out the keys to success in a live event, from activating with sponsors to keeping the crowds entertained. Hear from the minds that are succeeding in the live event space and learn how to produce a gaming affair that will keep fans, partners and players alike entertained and wanting more.
    Speakers:
  • Jake Williams, Founder, Salt Lake Gaming Con
  • Robbie Douek, President & CCO, RFRSH Entertainment
  • Christian Bishop, Commissioner, ESP Gaming
  • 5:15 PM – 6:00 PM
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    STATE OF THE UNION: NBA 2K LEAGUE

    Speaker:
  • Brendan Donohue, Managing Director, NBA 2K League
  • 5:15 PM – 6:00 PM
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    GROWING YOUR BRAND IN ESPORTS WITH STATE FARM

    Sit in on a candid discussion with one of the earliest non-endemic brands in esports to find out how and why its stepping on the gas with new and extended esports partnerships. Go inside State Farm’s League of Legends program for a first-hand view of how the sponsorship is changing, evolving and improving year over year. Hear what the brand learned about being the first ever sponsor of the League of Legends College Championship and why they recently became a partner with the Overwatch League. Learn how non-endemic brands can cultivate brand interest and loyalty across a wide range of esports properties.
    6:00 PM – 7:00 PM
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    NETWORKING RECEPTION

    Reconnect with old colleagues, meet new folks— recap your first day over a cocktail. This is a “can’t miss” opportunity to trade business cards, meet with new product and services suppliers and kick back with the industry’s latest and greatest. This is the last major networking reception of EBS so make sure you’re there. (Admission included with EBS registration.)
    7:45 PM – 9:45 PM
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    TEMPEST AWARDS GALA

    Be a part of the biggest night in the industry as we head to the HyperX Esports Arena to celebrate the best in esports business from the past year. Cost: $375 includes dinner, awards program and after-party. Tables of 4 and 10 are also available—giving you and your team premium seating. Note that an Tempest Award ticket is not included in any attendee/speaker registration and must be purchased separately.

    Thursday | September 12

    8:00 AM – 8:45 AM
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    BREAKFAST

    Get up and come on down for a cup of coffee, some morning fuel and many conversations with fellow attendees.
    8:45 AM – 9:30 AM
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    GENERAL MILLS KEYNOTE

    Speaker:
  • Brad Hiranaga, Chief Brand Officer, North America, General Mills
  • 9:30 AM – 10:15 AM
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    BETTER CONTENT FOR ESPORTS FANS: RULES FOR ENGAGEMENT

    Content is king, and your messaging needs to be ready for battle. Spanning the spectrum of esports, these content kingpins will detail the discoveries in producing for audiences. From news to video to streaming and beyond, audiences will hear first-hand tales of the successes and not-so-successful forays to build audiences and keep them coming back for more.
    Speakers:
  • Saira Mueller, Founder Women of Esports, Director of Content, Gen.G
  • Gayle Dickie, Founder & CEO, Gamer World News Entertainment
  • Kyle Chatterson, Director of Content and Partnerships, esports, theScore, Inc.
  • 9:30 AM – 10:15 AM
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    THE GROUND GAME: OPPORTUNITIES IN AMATEUR ESPORTS

    The path from player to pro is a dual-edged sword, a muddied path for gamers looking to rise in the ranks, but filled with opportunities for true engagement at the grassroots level. We’ll chat with executives will break down their unique insights and voices within the local communities, and learn about how the path up the ladder is becoming clearer and ripe for partnerships.
    Speakers:
  • John Fazio, CEO, N3rd Street Gamers
  • Neil Duffy, Vice President, Collegiate Starleague
  • Andy Babb, Executive Vice President and Head of Games, Super League Gaming
  • 10:15 AM – 11:15 AM
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    COFFEE BREAK

    Grab a cup of joe with fellow attendees and meet with leading industry suppliers in the expo hall.
    11:20 AM – 12:00 PM
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    ACTIVATING VIA STREAMING: MAKE YOUR PLAY COUNT

    Beyond team and logo sponsorships, teams are evolving into media companies and leveraging their talent rosters for brand campaigns and marketing activations across their rosters and digital platforms. Their inherent reach and distribution of their fans provides incredible engagement and community to drive conversations and awareness of the brand and their products. We’ll look to illustrate and demonstrate the marketing cycle for sponsorships and live streaming activations and how that can benefit your brand, detailing the rules of engagement along the way.
    Speakers:
  • Brett Lautenbach, President, NRG Esports
  • Felix LaHaye, Founder and CEO, United Esports
  • Louis J. Timchak III, Vice President, Sales, Bent Pixels, LLC
  • 11:20 AM – 12:00 PM
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    INSIDE THE SMASH HIT ‘DORITO’S BOWL’ CAMPAIGN

    In 2018, the Doritos Bowl launched the brand’s first large-scale activation in esports in conjunction with Twitch and Activision. In this session, we’re taking you inside the program for an up-close-and-personal look at the high-profile player partnerships (Ninja, Shroud, Dr Lupo and CourageJD) and streaming strategies that ultimately culminated in a standing-room-only event watched by 60 million people that earned 831 million earned media impressions and 500 million social media impressions. Hear from the project’s architect how the brand engaged online and offline audiences, and what it learned about creating authentic partnerships with in-demand players.
    Speakers:
  • Chris Yemma, Communications Director, Frito-Lay North America
  • Leslie Vesper, Senior Marketing Director, Doritos Brand, Frito-Lay North America
  • 12:00 PM – 1:00 PM
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    NETWORKING LUNCH

    Grab a bite and get fueled up for your afternoon sessions with fellow attendees.
    1:05 PM – 1:45 PM
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    PUMA X CLOUD9: HOW AN ‘OFFICIAL’ ESPORTS PARTNERSHIP COMES TOGETHER

    In early 2019, apparel brand Puma became the official apparel and game-day pants and shoes provider of Cloud9, and official partner of the League of Legends Championship series. In this session, you’ll go behind the scenes with the architects of the partnership for an in-depth overview of the deal—and how it came together. Hear what motivated both parties to collaborate, and what key factors are driving esports organizations and brands to work together. Learn what criteria you should apply to esports partnership to ensure it’s a perfect fit. And get a sneak peek at the future of the Puma X Cloud9 collaboration.
    Speakers:
  • Jordan Udko, Head of Partnerships, Cloud9 Esports, Inc.
  • Matt Shaw, Head of Digital Marketing, Puma
  • 1:05 PM – 1:45 PM
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    BEST/WORST ACTIVATIONS

    Which brands hit it out of the park this past year? Which activations struggled right out of the gate? Vy Esports’ Robb Hittner returns for this hugely popular session to look at the top (and bottom) activation tactics around the world of esports, examining why each succeeded or failed at hitting their mark.
    Speaker:
  • Robb Hittner, Chief Revenue Officer, VY Esports
  • 1:05 PM – 1:45 PM
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    SPOTLIGHT: FIGHTING GAME COMMUNITY

    From the Capcom Cup to EVO, the Fighting Game Community continues to be amongst the most engaged throughout esports. As the spotlight continues to shine on FGC events, we’ll learn about how to navigate the community, the growth opportunities ahead, missed opportunities along the way, and where companies can partner in this genre.
    Moderated By:
  • Bassem Dahdouh, Tournament Director, Panda Global
  • Speakers:
  • Karim Farghaly, Head of Business Development, BANDAI NAMCO Entertainment America Inc
  • Alan Bunney, CEO, Panda Global
  • 1:55 PM – 2:35 PM
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    STATE OF THE UNION: ENASCAR HEAT PRO LEAGUE

    Since launching over Memorial Day Weekend, 704 Games’ eNASCAR Heat Pro League has driven interest in racing events from a local to a national level. Hear from the executives behind the launch, who will detail the inner workings behind the launch of the racing league, lessons learned along the way, and news about what fans can expect in the seasons ahead.
    Speakers:
  • Colin Smith, President, 704Games
  • Jonathan Marshall, Executive Director, Race Team Alliance
  • Tim Clark, Senior Vice President & Chief Digital Officer, NASCAR
  • 1:55 PM – 2:35 PM
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    10 WAYS TO ACTIVATE YOUR ESPORTS SPONSORSHIP

    From at-home streaming to on-site engagement to player endorsements to league sponsorships, there are many ways to bring an esports sponsorship to life. Go behind the scenes of real-world case studies that will illustrate who’s doing it best—and why. Get a comprehensive look at where the smartest activation opportunities lie, and where you can think creatively to carve out new ones. Learn when it makes sense to create your own esports event. Walk away inspired and educated on the kinds of activations that are making connections and moving the needle for endemic and non-endemic brands alike
    Speakers:
  • Neil Duffy, Vice President, Collegiate Starleague
  • Jordan Sherman, Head of Revenue Operations & Sponsorships, Gen.G
  • Moderated By:
  • Johnny Ward, Co-Founder / CEO, Damage: The Esports Agency
  • 3:35 PM – 4:15 PM
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    TEAM CEO ROUNDTABLE

    Speakers:
  • Chris Park, CEO, Gen.G
  • Jason Lake, Founder and Chief Executive Officer, Complexity Gaming
  • Moderated By:
  • Bonnie Bernstein, Founder, Walk Swiftly Productions, Executive Producer/Good Game: UC Irvine
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