Brands. Media. Tech. Teams. Together.

September 10-12, 2019 | MGM Grand, Las Vegas

2018 program

Learn from key executives in brand marketing, television, sports and technology how you can leverage the passionate global audience that esports delivers.

Full 2019 program coming soon!

Filter by Day

Sunday | September 30

9:00 PM – 11:45 PM
AddAdded to My Agenda

Esports Charity Poker Game

Room: The Pokergo Studio at the Aria Resort & Casino
Arriving on Sunday? Join this fun and exciting event, featuring esports professionals competing for a charity donation in their name to Gamers Outreach. The event will be live streamed on Twitch featuring a World Series of Poker on-camera talent and analyst. Doors, Drinks & Apps start @ 7:30pm, followed by the Tournament @ 9:00 pm

Monday | October 1

10:00 AM – 11:00 AM
AddAdded to My Agenda

Axe Throwing Excursion

Axe throwing isn’t just for lumberjacks anymore! You’ll learn how to throw and have a great time competing against your EBS peers at Las Vegas’ premier indoor axe throwing venue, Axe Monkeys. Participation is limited and includes roundtrip transportation to/from Caesars. Cost $50. Limited space is available so we encourage you to sign up early.)

Shuttles will depart Caesars from the entrance by the Colosseum (near the Planet Hollywood Restaurant, located between the Colosseum and the Forum Shops.)
10:00 AM – 12:00 PM
AddAdded to My Agenda

Topgolf

It’s been called ‘the breath of fresh air’ the game of golf has needed… and we’re taking over six bays at this high-tech driving range experience. Come join fellow EBS attendees for some swings, brunch, bloody marys and mimosas… and most importantly, to just have fun. Includes transportation to and from Topgolf from Caesars. Cost: $100. Limited space is available, so we encourage you to sign up early.

Shuttles will depart Caesars at 9:30am from the entrance by the Colosseum (near the Planet Hollywood Restaurant, located between the Colosseum and the Forum Shops.)
1:45 PM – 3:45 PM
AddAdded to My Agenda

Workshop: How To Produce An Esports Event

Room: Florentine 3-4
Let’s face it, you know you should be hosting an esports event but have no idea where to start. This workshop will break down the ABCs of setting up shop for your own esports activation, covering the technical, legal and social elements that go into playing host to the esports community, whether you are a venue, a sponsor or simply a company looking to engage with esports fans.

Taking a deep dive into the elements of an event, experts in the field will reveal:

  • What type of event is right for your goals
  • The equipment you need to play
  • How to market your event to the gaming community
  • Connecting with local sponsors for smart activation
  • What you need to know about using a publisher’s IP
  • Bringing in the influencers
  • Keeping audiences entertained
Speakers:
  • Ryan Fitzpatrick, SVP, Lifestyle Marketing & Branded Entertainment, NCompass International
  • TJ Walker, Head of Production, Boombox Group
  • 1:45 PM – 3:45 PM
    AddAdded to My Agenda

    Workshop: Esports 101: Everything You Need To Know To Get In The Game

    Room: Esports Arena Las Vegas at Luxor Hotel and Casino
    For those new to the world of esports we offer this fast-paced master class on what esports is, why it’s growing and what’s next. A panel of experts armed with years of experience and dozens of real-world case studies on the mic will break down the esports landscape into 10 key strategic areas that will give you the overview you want and the insights you need to understand and engage the esports gamers, fans and business ecosystem. You’ll also get a chance to see gamers in action—and ask all your burning questions—in this immersive and interactive session.

    The curriculum will include actionable takeaways on:


    • The Big Picture: What’s driving esports’ popularity—stats, facts and opportunities
    • The Leagues: What happens at an esports tournament and who plays the games
    • The Publishers: Who creates the games and how do they engage with fans and players
    • The Brands: How endemic and non-endemic brands are engaging with fans
    • The Business: Who’s spending money where, and where the biggest opportunities lay?
    • The Fans: Insights on who, exactly, is playing, watching and engaging in esports
    • The Trends: What’s hot, what’s not—and where’s it all going in the coming years
    • The Tech: From streaming to content to wiring an event, we unpack the technology
    • The Lingo: The terms you need to know to do business (and sound smart) in this space
    • The Learnings: Who’s doing esports best—and what can you learn from them
    NOTE: This workshop will take place at the Esports Arena Las Vegas at the Luxor Hotel, where you will be able to learn about the dynamics of this industry in a state-of-the-art gaming and broadcast center.
    Speakers:
  • Matt Lederer, Executive Director, Partnership Marketing, Xfinity
  • Joe English, Event Designer and Esports Expert, Joe English Esports
  • Yoni Ginsburg, Director of Business Development, Catalyst Sports and Media
  • 1:45 PM – 3:45 PM
    AddAdded to My Agenda

    Workshop: Collegiate Esports: Transforming The University Landscape

    Room: Florentine 1-2
    As more and more universities open the doors to esports teams and scholarships for players, the industry now faces new challenges since Robert Morris University became the first school to launch a varsity esports program in 2014. Collegiate esports conferences continue to take root across the country – from representatives of the Pac-12 to Big Ten to the Ivy League – even while national organizations ranging from NACE to Tespa to Collegiate StarLeague and everything in-between continue to grow their numbers and audiences with hundreds of institutions now taking part.

    Members of these organizations will congregate for a free-range discussion of collegiate esports ranging from potential Title IX issues to the possible participation of the NCAA, along with educational sessions from launching a team to working with sponsors. Don’t miss this national gathering as we break down everything you need to know about claiming your stake in what Forbes calls “the new college football.”
    Speakers:
  • A.J. Dimick, Esports Director of Operations, University of Utah
  • Moderated By:
  • John Pierce, Partner, Managing Director, Player 2 Studios
  • Speakers:
  • Bob Whitehouse, COO, Fiesta Bowl
  • Erin Harvego, VP of Marketing, Big Ten Network
  • Kurt Melcher, Executive Director, Esports, Intersport
  • Vince Nicastro, Deputy Commissioner and Chief Operating Officer, Big East Conference
  • Tyler Rosen, Senior Business Operations Manager, Blizzard Entertainment
  • Michael Brooks, Executive Director, National Association of Collegiate Esports
  • Adam Rosen, Senior Business Operations Manager, Blizzard Entertainment
  • Michael Sherman, Collegiate Esports Director, Riot Games
  • 1:45 PM – 3:45 PM
    AddAdded to My Agenda

    Workshop: Esports For Brand And Sports Marketers: How To Activate The World's Fastest-Growing Event Platform

    Room: Capri
    It’s the fastest growing global sports phenomenon in history that marketers know the least about. And it’s estimated to be a $2 billion industry by 2020. Get ready for the next big thing in sports activations.

    We’ll get you up to speed on the unique nuances of the esports universe: what it is, who participates, which brands are involved and what you need to know to engage this massive (and growing) audience of esports fanatics—both online and in the real world. Go behind the scenes of the biggest tournaments. See the content strategies driving the hugely popular esports TV networks. Listen in to case studies on the brands that are activating, and learn how they’re engaging in an entirely new way to get the attention of an audience that’s literally inventing a new way to play and watch sports. Esports is growing faster than NASCAR and might just be the next NFL. Get the strategies and insights you need to play in this exciting space.
    Speakers:
  • Chris Blivin, Director, Commercial Partnerships & Esports, Lagardere Sports
  • Allan Phang, Allstars Engagement and Internal Branding, People & Culture, AirAsia
  • Ben Paro, Account Director, Simmons Research
  • 4:15 PM – 5:00 PM
    AddAdded to My Agenda

    Keynote: From Zero to One Billion: Building the OMEN by HP Brand

    Room: Roman Ballroom
    In just two years, HP has taken OMEN from a new product portfolio with nearly no brand awareness to a billion-dollar brand blazing a path to gaming dominance. Listen in as HP’s Emily Ketchen and Chin Wu take you on a journey through OMEN’s short but exceptional history—it’s evolution, growth and trajectory. Go inside the OMEN portfolio to understand its partnership strategy, its tournament and activation plans, and HP’s vision for the future of the OMEN brand—and the esports industry.
    Speakers:
  • Emily Ketchen, Americas Head of Marketing Services and Personal Systems Marketing, HP
  • Chin Wu, US Marketing Manager, OMEN by HP
  • 5:00 PM – 6:30 PM
    AddAdded to My Agenda

    Opening Night Reception

    Room: Pompeian Ballroom
    It's the first night of the Esports Business Summit — come to mix, mingle and enjoy some cocktails. The EBS Opening Night Reception is your chance to connect with colleagues and meet new industry peers. Trade business cards, meet new product and services suppliers and "hang out" with the industry's greatest (Admission to reception included with your EBS registration.)

    Sponsored by: Mosaic
    7:00 PM – 9:00 PM
    AddAdded to My Agenda

    Behind the Scenes & Backstage Tour of the Esports Arena Las Vegas

    Room: Esports Arena Las Vegas at Luxor Hotel and Casino
    If you want to know what it takes to build a competitive arena from the AV, streaming, and broadcast standpoints… this opportunity is for you! eSports Integration, Horizon AVL, Harman, and Samsung welcome you to join fellow EBS attendees for a behind-the-scenes & backstage tour of the ESPORTS ARENA Las Vegas. (There’s no fee to attend, but spots are limited – and you must pre-register.) We'll be offering two tours, one each at 7:00 and 8:00 PM at the Luxor Hotel and Casino.
    7:00 PM – 9:00 PM
    AddAdded to My Agenda

    The 2018 Harvest Charity Tournament

    Room: Esports Arena Las Vegas at Luxor Hotel and Casino
    Come join the Esports Business Summit community as we give back. Be a part of The 2018 Harvest Tournament—being held Monday, Oct. 1 at 7pm at Esports Arena Las Vegas at the Luxor. This will be the ultimate immersion into competitive gaming as some of the most famous players in the world including Censor, GlitterXplosion, HusKerrs, Pterodactyl, Chris Puckett and more, take the stage to raise money for Gamers Outreach. Live streamers will also be giving away hardware courtesy of HyperX. All funds raised will be used to build GO Karts— portable, medical-grade gaming kiosks nurses can use to transport video games and entertainment to hospitalized children. Admission is limited, so we encourage you to sign up early during your registration process. (No additional fee required.)
    Speakers:
  • Doug "Censor" Martin, Streamer/Content Producer, compLexity Gaming
  • HusKerrs, Rogue
  • Sheila "Pterodactyl" Weidman, Streamer/Content Producer, OpTic Gaming
  • GlitterXplosion, eSports Host
  • Chris Puckett, Host, Overwatch League
  • Tuesday | October 2

    8:00 AM – 8:45 AM
    AddAdded to My Agenda

    Breakfast

    Room: Pompeian Ballroom
    Come fuel up for the action packed day ahead of you. And chat with other attendees about your EBS experience.
    8:45 AM – 9:30 AM
    AddAdded to My Agenda

    Opening Keynote: Seeking Immortality: K-Swiss And The Esports Lifestyle

    Room: Roman Ballroom
    "The world's first competitive gaming shoe." The headline-grabbing announcement of an innovative partnership between global esports organization, Immortals, and heritage lifestyle brand, K-Swiss, reinvigorated the discussion of what is possible in non-endemic esports partnership and collaboration. Join Ari Segal, Immortals President & COO, and Indi Adams, K-Swiss Sr. Director, Product, as they provide insight into how this unlikely pairing came together to make esports history.
    Moderated By:
  • Chris Pursell, Head of Content, Sports & Esports, Cynopsis
  • Speakers:
  • Indi Adams, Senior Director, Product, K-Swiss
  • Ari Segal, President & COO, Immortals
  • 9:30 AM – 10:15 AM
    AddAdded to My Agenda

    General Session - Executive Insights Panel

    Room: Roman Ballroom
    Listen in as top executives from across the esports spectrum discuss key topics shaping the esports industry, including the emerging trends and challenges that will cement the future of competitive gaming.
    Moderated By:
  • Michele Morrow, Host/Producer, Host/Producer
  • Speakers:
  • Craig Barry, Executive Vice President/Chief Content Officer, Turner Sports
  • Todd Harris, Co-founder & COO, Hi-Rez Studios
  • Yvette Martinez-Rea, Chief Executive Officer & Managing Director, ESL
  • Pete Vlastelica, CEO of Esports Leagues, Activision Blizzard
  • Ed Chang, Director, Business Strategy, EA Competitive Gaming
  • 10:15 AM – 11:15 AM
    AddAdded to My Agenda

    Refreshment Break

    Room: Pompeian Ballroom
    Grab a refreshment, chat up fellow attendees and meet with the esports industry’s best partners in the Solutions Center.
    11:20 AM – 12:00 PM
    AddAdded to My Agenda

    Creating a Killer Viewing Experience

    Room: Messina
    This session will showcase esports companies that are changing the production game so audiences can better follow the action, including examples of how the viewing experience is evolving, the biggest breakthroughs, and the steps you can take to enhance your viewing experience.
    Moderated By:
  • Steve Bradbury, President & Head Coach, Deep Sports
  • Speakers:
  • Anthony Borquez, CEO, Grab Games
  • Frank LaSpina, Senior Producer, Broadcast, Overwatch, Blizzard Entertainment
  • Jeff Liboon, President, ESP Gaming
  • Shawn Moffatt, COO, Go To Team
  • Jason Woo, Chief Strategy Officer / General Manager, NGE (Next Generation Esports)
  • 11:20 AM – 12:00 PM
    AddAdded to My Agenda

    Girl Gamers: Shifting the Meta

    Room: Capri
    While half of women in the United States report having played a video game, only 6% identify as gamers, how does this impact esports and what trends are executives seeing that signal a big upcoming change in these statistics? How do tournaments, publishers and platforms encourage more female representation? What do marketers need to know about this growing fanbase?
    Moderated By:
  • Dave Smith, Managing Director, Metta Sport
  • Speakers:
  • Eric Guthoff, Partner, Grace Blue
  • Michele Morrow, Host/Producer, Host/Producer
  • Susie Kim, General Manager, London Spitfire
  • Amanda Sanyal, Director of Digital Marketing, Logitech G, Logitech
  • Ann Hand, Chairman & CEO, Super League Gaming
  • 11:20 AM – 12:00 PM
    AddAdded to My Agenda

    How Cryptocurrencies and Blockchain Are Taking Esports to the Next Level

    Room: Anzio
    Blockchain continues to be touted as having unlimited potential in esports, being used to fuel betting, host tournaments, and create a reliable platform for the purchase virtual assets, all key segments of the esports ecosystem.

    Join us to learn how to leverage this industry to boost your own play.
    Moderated By:
  • Buzz Knight, EVP of Strategy and Innovation, Beasley Media Group
  • Speakers:
  • Viktor Wanli, Founder & CEO, Kinguin
  • Mike Dalton, VP Marketing, Unikrn
  • 11:20 AM – 12:00 PM
    AddAdded to My Agenda

    Panel: Esports for Non-Endemic Brands

    Room: Florentine 3-4
    Like any sports franchise, esports doesn’t have a one-size-fits-all demographic. This means opportunity for brands of all stripes looking for an “in” with this growing crowd. Listen in as some of the industry’s top non-endemic “early adopters” share their tips and best practices for translating non-endemic brand messages into brand experiences esports fans understand—and crave.

    Learn how to connect the dots between your brand’s key attributes and what esports fans want. Walk away with a checklist of dos and don’ts you can apply to your first foray into esports.
    Speakers:
  • Paul Brewer, VP, Global Partnerships, ESL
  • Brad Nierenberg, CEO, RedPeg Marketing
  • Ed Gold, Marketing Director, State Farm
  • Chad De Luca, Supervisor of Sponsorships, Publicis Media Sport and Entertainment
  • 11:20 AM – 12:00 PM
    AddAdded to My Agenda

    State of the Union: NBA 2K League

    Room: Florentine 1-2
    A roundtable discussion with members of the NBA 2K League to break down the launch of its inaugural season and look ahead at the future. We'll chat with league and team executives, one of the league's partners, and a player about building the league, its successes, trends, learnings and more. As the first true fusion of a sports league and esports, this session will go behind the curtain for a case study on how organizations can drive passion with partnerships.
    Moderated By:
  • Jeff Eisenband, Senior Editor, The Post Game
  • Speakers:
  • Bryan de Zayas, Americas Director of Gaming & Esports, Alienware
  • Aaron Ryan, SVP, Business Operations, NBA 2K League
  • Donald Stirling, Executive Vice President, Larry H. Miller Sports & Entertainment / Utah Jazz
  • 12:00 PM – 1:00 PM
    AddAdded to My Agenda

    Lunch & General Session | Futurecast: What Will Drive The Next Wave of Global Competition

    Room: Roman Ballroom
    Listen in as two of the most prolific and established esports and traditional sports brands give you a rare glimpse inside their playbooks—and into the future of the industry. Hear how, and why, the intersection between traditional and digital sports will ultimately power the next wave of global competition, and learn how smart brands, leagues and players will need to pivot to become a part of the esports industry’s next phase.
    Speakers:
  • Christian Volk, Head of Digital Marketing, FIFA
  • Ed Chang, Director, Business Strategy, EA Competitive Gaming
  • 1:05 PM – 1:45 PM
    AddAdded to My Agenda

    Career Growth in Esports

    Room: Messina
    As the esports industry continues to mature, new careers are opening up that present unprecedented opportunity for savvy job-hunters. This panel will take on the process of hunting for a new job, prospects for the future, how to hire, making a transition from traditional sports, challenges working in the space, different career paths, and diversity.
    Moderated By:
  • Dan Rossetti, President, Prodigy Sports
  • Speakers:
  • Miranda Charsky, Director of Esport Leagues, Twin Galaxies
  • Chris Chaney, Founder and Co-Owner, Infinite Esports and Entertainment
  • Nathan Lindberg, Sr. Director, Global Sponsorship Sales, Twitch
  • Eunice Chen, VP, Marketing, Cloud9 Esports, Inc.
  • Chad De Luca, Supervisor of Sponsorships, Publicis Media Sport and Entertainment
  • 1:05 PM – 1:45 PM
    AddAdded to My Agenda

    State of the Union: Overwatch League

    Room: Florentine 1-2
    Overwatch League has made headlines multiple times in the past year, becoming the world’s first city-based professional esports league with billionaire team owners like Stan Kroenke (Owner of LA Rams), Robert Kraft (Owner of NE Patriots) and Jeff Wilpon (COO of NY Mets), celebrity athlete investors including Shaq, A-Rod and Marshawn Lynch, and locking in rights deals with Disney XD, ESPN and